Having a product to sell is not enough for profit. You also have to advertise and expose your inventory to promote your store and business. You may set up a physical store and get help from friends and families. But why limit your business potential to that? Promote your store and products online to sell out quickly and keep the cash flowing fast and constantly. There are a lot of strategies to use for that and you can find some of them here now.
1. Applying search engine optimization (SEO) techniques
1.7 billion people all around the world use Google daily when searching for products to buy and review. That is why it is important for you to study which specific keywords are related to your product you should put as a label. This will help your online store’s site land a position on Google’s 1st page when a person searches for a keyword related to your product.
2. Graphic social media posts
Millennials and Gen Zs spend a lot of time in social media. They’re easily attracted to trends and their generation’s culture. The best way to take advantage of this is to incorporate memes and comics into your ad. Meme or comic ads are mostly chuckle-worthy and a lot of people will remember them. Some people also tag or mention their friends which easily boosts your ad’s exposure! Below is an example.
Source: https://www.socialmediaexaminer.com/how-to-use-memes-guide-for-marketers/
3. Video channels
Some people like a written product review. Others want a whole video about it. The best thing about a video channel for your products is you give prospective customers a great view of what you’re selling. This applies to individuals who are more easily persuaded by an item’s aesthetic. And a well shot and edited video amplifies greater customer action.
4. Blogging
For target markets that are more into technicalities and specifics, a blog of a product review would be best. And you know what makes it even better? You can add a product video to your blog site. This will not only clarify questions your prospective customers have about your product, but you’re also giving them a full showcase of what you’re selling.
5. Sponsored links
Once you have your blog site, online store, video channel, and social media up and running, you can go the extra mile by paying other similar websites to promote your product. Depending on what you agree on in the negotiation, they can mention your product, attach your video, or include links in their site’s content.
6. Podcast advertising
68 million Americans listen to podcasts weekly and that weekly number increases 14% every year. Take advantage of this online platform as well by running advertisements of your business during commercial breaks. There are a lot of niche industries in podcasting you can choose from with different local locations. The best part of this? Listeners cannot skip your ads as most of them are driving or commuting to work while listening.
7. Use Google Ads
Unlike using SEO techniques, Google Ads requires payment to put your sites and products above organic – unpaid search results. For $100, you can have your products displayed at the top of every search page for a week to a month depending on how many users click on the things you sell.
8. Give discounts and freebies
People still prefer to go to physical stores because they get a perfect view and feel of what they’re going to buy. They’re also saved from the burden of returning a product bought online because it doesn’t fit. To entice customers to buy from your online shop instead of your physical store competitors, give them a reason to visit your store or buy what you’re selling. Two ways to do this is to offer free shipping or including a very useful freebie for every purchase they make.
9. Design your ads according to season or locale
A lot of prospective customers would love to buy products when they’re sold with the feel of home. For example, if you live in San Francisco, it’s good to use the words “June Gloom”. This means the foggy environment of Bay Area’s summers. Not only are you selling products to a customer on a personal level, but you’re also using words that are right for the season since it’s June!
Online marketing strategies have endless possibilities. Don’t limit your ingenuity to specific techniques of selling your products, but study how your customers think as well. Then, take advantage of the deep connection and dire need of what you’re selling.
