Are you thinking of writing an ebook? It seems that a lot of online business owners nowadays have seen results after publishing an ebook and featuring them on their website. You wonder if there’s something to it that makes your solopreneur business very successful. Let’s explore some reasons below.
Why Write an Ebook?
#1 Position yourself as an authority on a topic
Don’t put to waste your years of learning and training in your chosen field. Package all the best knowledge you’ve accumulated and share it with readers through an ebook. Who knows, the next person who checks out your book will look up to you as an industry expert. Each time they experience problems, they approach you for a solution. This leads to an increase in conversions or sales.
#2 Utilize existing blog content
If you haven’t heard of the term “repurposing content,” it’s the process of recycling your existing content into another format. Do you have pieces of content that have been published a year or months back? Instead of allowing your posts to gather dust, select those that belong to a single topic and turn them into an ebook. That way, posts that haven’t performed so well get a second chance.
Read More: How to Do Content Marketing for the Solopreneur
#3 Provide massive value to your audience
At no cost and with less effort, you’ll be able to offer a free ebook that will help solve your audience’s problems. Besides, who doesn’t want good stuff that’s free? True, it can be difficult to convince people to pay for your solopreneur services before they know your worth. Consider your free ebook the key to capturing their interests.
#4 Increase word-of-mouth marketing
A powerful way to attract more and more audience to your solopreneur business is to leverage word-of-mouth marketing. This strategy entails getting customers to do the talking for you. Great content in the form of an ebook gives people something to talk about and share with their friends. Just imagine what it would be mean if someone in need of a real solution came across your ebook. Or perhaps the person learned about it through a colleague.
#5 Grow your email list
By now you probably understand how important building an email list is. You also know how challenging it can be to convince blog visitors to join your list. A free ebook in exchange for your audience’s email addresses is a good deal. When people sign up, not only does this confirm their interest in your topic, it also gives you the opportunity to lead them through your sales funnel.
Read More: The Best Lead Magnets for Your Solopreneur Blog
Ready to Write Your First Ebook?
Now that you know how your solopreneur business benefits from an ebook, you’re ready to start. Before that, check out these helpful tips.
- Choose a topic that relates to your business and is in-demand. Ask yourself, “What would my audience desire to know more about?” At the same time, make sure that you know the topic well.
- Keep it simple. Solopreneurs who geek out on a topic may have the tendency to write as if their readers are already knowledgeable. If you want to appeal to people’s emotions, get your message across fast by using simplicity.
- The outline is the most important (yet often neglected) part of an ebook. Each chapter should have a working title. List out the details about the chapter.
So there you have it, 5 reasons why an ebook will be worth it. No matter what your niche is, now is the best time to start writing.
