Social media has become a powerful tool in marketing today. The use of social media further increased during the pandemic when people were restricted from going out, and businesses were forced to look for other ways to boost brand awareness and engagement. But even though these travel restrictions were lifted, social media usage is still at an all-time high.
The latest statistics show that 4.89 billion people are using social media in 2023. In fact, there are 2.9 billion users on Facebook, 2.2 billion on Youtube, and 1.0 billion on TikTok. All these users can be potential buyers of your product and consumer of your services.
Note that, like other marketing strategies, the trends in social media may vary from time to time. So you need to be updated and adjust accordingly.
Here are 5 social media marketing strategies that businesses can use in 2023.
1. Short-form videos
Tiktok became the fastest-growing social network during the pandemic because of many trending videos and dance crazes. Now, there are Reels on Facebook and Instagram, and Shorts on Youtube. You can take advantage of this trend to entice potential buyers and encourage your customers to promote your product.
These major platforms offer their users the opportunity to create short content. And if the content is catchy enough, it can reach over 1 million views and attract more followers.
2. Social media engagement
Social media engagement is the foundation of social media marketing. This will tell you how many users interact with your content and allows you to get a higher organic reach.
There are many ways to increase your social media engagement aside from stating “Please like, comment, and share”. First is to make shareable or interactive content and make it catchy and authentic so you people will automatically engage with your post. Monitor your engagements and know the best time to post on social media.
3. Collaborating with micro-influencers
Influencer marketing is also a rising trend today. Influencers can create authentic content and have a wider audience. And compared to traditional celebrities, influencers know how to engage with their followers and harness the power of social media to promote products.
This year, thanks to social media algorithms, more micro-influencers or small content creators are being favored by companies for promoting campaigns. Many business companies think that collaborating with big influencers and celebrities is not worth the cost.
The best influencer marketing strategy for starting businesses is to mix micro and macro-influencers or focus only on micro-influencers with the same niche as your brand.
Micro-influencers may have a smaller audience, but their followers are more likely to share the same interest. Therefore, collaborating with them will result in higher product engagement and a better return on investment.
Read more: How to Make Money On Instagram (Even If You Don’t Have a Ton of Followers)
4. Authentic content
When making a page on every social media platform, it’s important to pick a tone of voice for your brand. For example, do you want your engagements to be based on humor or an informative tone of voice? Whatever that is, you should present your content in the same way so your audience will remember your brand’s personality.
5. Social media for customer service
Many brands now utilize social media to address their customers’ needs and issues. Through social media, you can respond to customers quickly and efficiently. You can also automate the answers to frequently asked questions.
Conclusion
Don’t underestimate the power of social media marketing and use these strategies to fully utilize social media for your business. Note that it’s best to create an account or page on every social media platform to widen your reach.
