Our email inboxes are considered to be sacred in this age of data and information. We mainly use them for business purposes and a notification system to stay updated on the world. As mentioned in a previous article, we even talk about setting a schedule for email opening and answering.
That is why for most businesses, they use and consider email as an important and effective marketing tool. Here is why you should consider using email for marketing as well and basic steps on how to start.
What is Email Marketing and Why Should You Do It?
Email marketing is one of the best ways to build a connection between you and your customers. The connection built here helps businesses thrive by making every potential customer know a product, feel special, and be satisfied with a brand’s service.
Compared to typical online marketing strategies where every advertisement retargets site visitors, marketing emails are mostly sent to subscribers and are made in a way where the recipients feel as if they were reading a private message.
When an email recipient receives a message it only takes a few seconds for them to decide whether to open your email or not. That is why marketing emails are also made for the purpose of making sure a message recipient clicks, opens, and visits the content, product, or site a business is trying to market.
By having more clicks, opens, and visits, you’ll have more site traffic, more conversions, more leads, and more sales. And all of these are essential things to achieve in businesses for growth.
Tips on How to Do Email Marketing
1. Open a website for your brand
A website of your brand is the virtual storefront for your customers and potential clients to know more about your product and services. You can also start by using social media platforms such as Facebook and Instagram as your temporary business domain.
2. Let your visitors and customers subscribe
A subscribing option helps you take information from your customers and potential leads. The information they should input includes their name, contact number, email address, residence, etc.
3. Use a Customer Relationship Management (CRM) system
Once you have your customer’s personal information, you can now store them in a customer relationship management system. The information stored there can be retrieved later for marketing campaign use.
4. Pick a marketing campaign type
There are three marketing campaign types you can use to grow your business and they are sent through emails and SMS. The first is for Product Updates – messages are sent every time there are changes regarding ingredients or prices on your products.
The second is for Newsletters – messages are sent when you have written or made a new blog or video content. It’s also good for generating traffic on your site. The third is for Content Announcement – for sales, discounts, coupons, and new products.
5. Use a Simple Mail Transfer Protocol (SMTP) service
Email services like Google only allow you to send a limited number of mails per day. This holds you back from getting your business known to more. It also prevents you from sending emails to all your subscribed customers. Through an SMTP service, you can send as many emails as you want.
6. Audit your competitor’s SEO strategies
To really attract more traffic to your website or your business’ social media page, you must make sure your store appears first on every search engine page. You can do this by web scraping your competitor’s domain and identifying which keywords are strong and which ones are weak.
When you know which keywords to use, you can use them as your product or content title. This will secure a spot on the first page of Google every time a customer searches for products similar to your niche.
Email marketing generates a 4,400% return of investment compared to paid advertising which generates only 200%. That means for every $2 you spent on your email marketing strategies, you earn as much as $88 in return. Be sure to study well on how to write a compelling email that will make a recipient open, click, and visit your site.
Learn more marketing tips, tricks, and strategies to overtake your competitors here!
