Specificity is essential in marketing. You must know exactly what your customers and leads want so you can capitalize on their interests for impactful content and campaign…
You aren’t the only person running a business in the entire world. You also aren’t the only marketer around. These two facts alone suggest that you as…
Every new small business experiences a slowdown or halt. I’m not talking about bankruptcies or closure. What I mean is when the venture’s growth stops, the customer…
Starting a business is like gambling and every entrepreneur will tell you that. However, it’s not just a game of chances where you have a 50-50 chance…
Guest Interviews
Interview with Travis Rosbach, a seacaptain turned skycaptain turned inventor who helps clients take their product from idea to production
Capt. Rosbach has spent the last thirty years studying his entrepreneurial skills. Throughout the previous ten years, Mr. Rosbach has been proud to introduce sourcing, advising, consulting,…
Small and medium businesses often find it hard to compete against competitors with bigger marketing budgets. Yet the truth is, the bigger a company, the more advertising…
Guest Interviews
Interview with Kim Cullen, who left a corporate job when the company made it clear they didn’t respect their employees’ mental health
Kim is North Wales in the UK a community strategist that specializes in building tight-knit Facebook groups. She helps empower and inspire more female leaders to engage…
Wifi marketing is a marketing strategy that has been going on for a long time now. It’s commonly used by malls, groceries, and standalone boutiques. Yet it’s…
Guest Interviews
Interview with Bill Flynn, who mentors teams to get further faster and take the guesswork out of growth
BILL FLYNN has collaborated with Alan Mulally, pitched Steve Jobs, accomplished much, failed often, and learned many useful lessons from thirty years of studying the science of…
Guest Interviews
Interview with Whitney Popa, who left the corporate grind at a huge PR firm to start her own business managing social media and PR for emerging brands
Whitney Popa is a Communications Consultant in the Pacific Northwest just north of Seattle who helps small businesses tell and spread their story. After many years working…