September is here and it marks the start of the many themed days in the United States. We have Labor Day and back-to-school day which happened just a few days ago. And we have more celebrations to come at both federal and local levels.
From a marketing perspective, you can use these upcoming events as a way to capture the attention of more customers and drive more sales. So, how to efficiently use the incoming holidays for your business? Keep on reading.
1. Give back to your customers
Run holiday giveaways. Send a thank you gift or letter to loyal customers who have made a huge impact on keeping your business afloat during the pandemic. Give them discount vouchers, coupons, or gift cards. Not only do these strategies show gratitude but they also encourage future purchases.
2. Offer gift-wrapping for every purchase
A majority of buyers hate wrapping up their gifts before giving them to their recipients. It’s the main reason why Christmas shoppers prefer to buy in malls that offer to gift wrap purchases after paying on the counter. You can use this idea to attract more customers to your store. And another better idea: Ask the customer who they’re giving the gift to.
This way, you can wrap their purchase in a themed cover that would match the gift receiver. For example, if a gift recipient is a veteran on Veteran’s Day, you can wrap the purchase in a flag-themed design.
3. Choose templates for the next holiday
For your website, email campaign body, and promotional messages, try to use a design or template that’s appropriate for the next public holiday. For Latin Americans, the Day of the Dead or Dia de lo Muertos is an important celebration to honor one’s ancestors. As an example, you can configure your website to show an adorned skull theme to promote decorations for sale.
4. Offer holiday-themed rewards through contests
These are types of rewards where you incentivize your customers in exchange for referrals or free advertising. A simple and effective observation of this strategy is holding a social media Christmas caroling contest while using a product.
Various cola companies have done this. Usually, prizes are expensive and highly sought after. But it’s the level of exposure your business receives that makes this stunt worthy of the investment.
5. Offer holiday combos
Holiday combos are marketing schemes that encourage your customers to buy more items from your store instead of just one on a single transaction. They are highly effective because they give a greater value than just buying just a standalone product. As a result, they are sought after and are great in increasing your average order value (AOV).
A prime example of a holiday combo is pairing a single product with another yet the best complimentary item with a discount. Let’s just say selling a hammock and getting an overall 25% discount if bought with a tent tarp and a foldable camping chair on Thanksgiving Day.
The earlier you execute your holiday-themed marketing campaigns, the more customers you can attract to your store. Often, the first brand to make an impression has the best chances of being the first go-to when a shopping season comes. Study the market, make your plans, and realize your strategies as early as possible.
Read these blog posts for more marketing tips!
- How to Make Money On Instagram (Even If You Don’t Have a Ton of Followers)
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- 5 Creative Marketing Ideas to Compete Against Bigger Businesses
- WiFi Marketing: How to Use it to Attract Customers Into Your Store
- How to Turn Your Happy Customers Into Brand Advocates
