About half of the globe’s population uses Google to search for anything. In fact, there are almost 9 billion Google searches a day! So imagine using this tool to promote your products and services. This can significantly increase your business revenues.
But first, you need to put your product on an online platform that your target audience can see. And you may wonder, “How can my business successfully reach its target audience with so many competitors online?”
This is where search engine optimization (SEO) and pay-per-click (PPC) advertising come in.
SEO and PPC both aim to improve your visibility in search results and reach a wider audience. This article gives a comparison between SEO and PPC to help you choose which is best for your business.
What is SEO? How Can It Help Your Business?
SEO or search engine operation is a method of improving the ranking or visibility of web pages in organic search results. Organic search results are what you see at the top of search results based on the ranking algorithm of search engines like Google or Bing. Note that they aren’t paid advertisements.
In SEO, you need to consider many aspects to make your website appear on the first page of search results. But once you achieve it, more people will visit your website, and more customers will buy your product.
Read more: 6 Tips to Create SEO-Friendly Content
Pros and Cons of SEO
SEO can be done for free. You can reach new customers without paying for any advertisement. When your website is optimized, it will attract more customers for a longer time.
But you can’t achieve this without putting in so much effort because SEO is very complex. You must monitor many factors, like keyword research, link building, and content updates. You also need to keep up with the changes in Google algorithms. Furthermore, you need to be patient because SEO takes a long time before you see actual results.
Read more: Simple SEO Tips to Market Your Solopreneur Business
What is PPC? How Can It Help Your Business?
Google allows businesses to easily place their website at the top of search result pages. But they have to pay every time someone clicks on their advertised website. This marketing strategy is called pay-per-click or PPC.
Pros and Cons of PPC
In PPC, businesses are faster and more effective in reaching their target audience. This means that your website only shows up to people that may be interested in your product or service. It’s also more straightforward than SEO. You just have to set up your ad campaign in Google Ads, and they will help you automate and optimize your ad.
However, not all who click your ad will buy your product. So you’ll need to monitor your website to make sure you are not throwing away money on ads that are not profitable. It can also take a toll on your budget, especially when you want to keep your ad for a long time.
The Verdict
SEO and PPC are very different methods with the same goal — to get your website at the top of search engine results. Your choice ultimately depends on the type of your business and how much time and money you are willing to spend. You can also consider hiring a team of SEO experts. Just remember to do further research before you finally decide.
